How Important Is the Fundraising Silent Auction to the Success of Your Event?

A “Fundraising Auction” is an occasion where items of value are accrued, and then bought in a aggressive bidding situation, both in a Silent Auction layout, or in Silent Auction items a Live Auction format by a Live Auctioneer. And given that usually the best items are saved for the Live Auction, arguably it is the Live Auction that have to generate a tremendous part of the proceeds in any Fundraising Auction.

So why do so many non-profit businesses consider the Fundraising Auctioneer to be the least treasured element in a Fundraising Auction?

The Hosting Facility receives paid.
The Printer receives paid.
The Caterer receives paid.
The Liquor Store receives paid.
The DJ receives paid.
The Florist receives paid.
But the Auctioneer … The individual who’s anticipated to elevate the lion’s share of the event’s proceeds… Is anticipated to work for Free. And is commonly underneath-favored for the expert offerings he/she gives.

I’m no longer trying to underscore the value of the invitations & packages, food, booze, tune, and decorations. All are vital in their own manner. But every of these are “Expenses”. It is the Auctioneer who’s going to deliver “Revenue”… And for that reason, the “Profits”… Into any event. Which is the final objective of any Fundraising Auction.

Here is a actual-existence instance of the way below-preferred the Auctioneer may be. In comparable activities we labored ultimate yr, at some stage in the dinner portion of the occasion one non-earnings institution sat the Auctioneer (me) at a desk with the DJ, the Interns, the Volunteer Staff, and other occasion “Help”. The 2nd non-profit institution sat the Auctioneer (me) at once subsequent to the CEO in their company, where we chatted approximately how crucial the pending revenue could be to their business enterprise. Which organization do you think valued the services of the Fundraising Auctioneer greater?

Don’t ever under-estimate the cost that a expert Fundraising Auctioneer can carry for your occasion. The Auctioneer provides value as a pre-occasion representative. And the Auctioneer can exchange an occasion from a mild to a huge achievement.

A Case Study Once I was scheduled to call an Auction for a major nearby non-profit institution. They represented a excellent cause and they had a sturdy and dedicated following. Their occasion became offered out, high-quality Live & Silent Auction items were solicited, and the Special Pledge Appeal had been choreographed and become equipped to head. The facility changed into first elegance, the suitable caterer become booked, and the food turned into prepared to cook dinner.

But pretty all of sudden, a few unseasonably inclement climate forced the occasion’s cancellation. Despite all of the committee’s difficult paintings, cancelling the event turned into the right decision thinking about the occasions.

So the Event Committee scrambled to re-schedule the occasion for the following weekend.

They showed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to wait, no new invites needed to be printed as all had been contacted by using electronic mail or cellphone. So with everything in region, the organization went beforehand and re-scheduled the event for the subsequent weekend.

But guess who they didn’t affirm? You were given it… The Professional Auctioneer. They idea so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be to be had and at their beck and phone.

But the Auctioneer already had some other Fundraising Auction booked for that date with any other non-profit group. It turned into only hour far from the re-scheduled event, and things might have been without problems labored out. All Group #1 needed to do became begin their occasion one hour in advance, or one hour later, than the Group #2, and the Auctioneer may want to have helped both corporations on the equal day.